We want to be known as a creative and world-class Filipino chocolate brand, and to uplift the lives of our cacao farmers by directly trading with them and paying a premium for quality beans.

We can ensure that they earn more for their labor and helping secure for them a better quality of life.

We also stand for and embrace the roots and origin of our brand as a Filipino product, and we wanted these ideas to be reflected in the kind of chocolates that we produce.